Sun-Maid Growers of California is celebrating the wonder of childhood with a new marketing campaign that encourages moms and dads to experience youth all over again — this time, alongside their own kids. Rooted in the warmth of nostalgia and memories that include little red boxes and sunshine, 'Grow Young' journeys into this carefree world to remind parents what made them most happy while growing up and inspire them to recreate those moments with their children. Along the way, the brand is staying true to its commitment to the timelessness of wholesome snacking that parents and kids alike love.
Agency Producer: Matt Campbell
Editorial: Hooligan NYC
VFX & Animation: Run, Kick, Shout!
VFX Creative Directors: Erik Jensen, Nick Hopkins
Animation: Erik Jensen, Nick Hopkins, Scott Pellman
Sound Design & Music: Big Science
Campaign: “Grow Young”
Spot: :30 Sours
Directed By: Luis Pena
Chief Creative Officer: James Madsen