Remember that little red box? We did and we were thrilled when Sun-Maid Raisins and Quench reached out to us to help bring their brand back to television screens in a new campaign. The goal was to envision the process and flavors that go into every Sun-Maid box, through the eyes of a child. After many failed origami tutorials and a few paper cuts, we put together an imaginary vineyard made of paper.
VFX Supervisor: Erik Jensen
VFX Design & Animation: Run, Kick, Shout!
VFX Creative Directors: Erik Jensen, Nick Hopkins
Animation: Erik Jensen, Nick Hopkins, Scott Pellman
Lighting & Rendering: Erik Jensen, Nick Hopkins
3D Tracking: David Torno
Roto: Manoj Kumar
Campaign: “Grow Young”
Spot: :30 Sours
Live-Action Director: Luis Pena
Editorial: Hooligan NYC
Sound Design & Music: Big Science