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Run, Kick, Shout!
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PayPal

ABOUT:

The goal with this campaign was a simple one: let people know just how widely accepted PayPal is. To help explore this idea, we teamed up with our friends at Calabash Animation on a six-spot campaign.

Each category in the campaign presented a wide variety of unique technical and artistic challenges over the course of its two-month production. We also had to make sure the compositions worked for all the hip social platforms like Snapchat, Insta, and FB.

 

 

CREDITS:

Client: PayPal
Agency: Walrus
Campaign: Ubiquity
Design & Character Animation: Calabash Animation
Animation, Lighting & Rendering: Run, Kick, Shout!
Directors: Wayne Brejcha
Creative Directors:  Erik Jensen, Nick Hopkins
Executive Producer:
Sean Henry
Production Manager: Diane Grider

 

Lead Animator: Jeff Mika
Animation:
Nick Hopkins, Erik Jensen, Brody Davis, John Filipkowski
Character Animation: Jeff Mika, Jimmy Wasion,
Nick Oropeza, Levi Ames, Sydney Leining, Nathan Tungseth, Kristen Rhee, Corey Stisser,
David Brancato
Lighting & Rendering: Nick Hopkins, Erik Jensen

Project Stills

 

 
Pigeons_16x9_DNxHR_WebMix_v01_00071.jpg
Pigeons_16x9_DNxHR_WebMix_v01_00150.jpg
Bobs_16x9_DNxHR_WebMix_v01_00000.jpg
Bobs_16x9_DNxHR_WebMix_v01_00101.jpg
Gaming_16x9_DNxHR_WebMix_0910_v01_00266.jpg
Gaming_16x9_DNxHR_WebMix_0910_v01_00291.jpg
Travel_16x9_DNxHR_WebMix_0910_v01_00279.jpg
Travel_16x9_DNxHR_WebMix_0910_v01_00280.jpg
Travel_16x9_DNxHR_WebMix_0910_v01_00359.jpg
HomeGoods_16x9_DNxHR_WebMix_0910_v01_00294.jpg
HomeGoods_16x9_DNxHR_WebMix_0910_v01_00306.jpg
Fashion_16x9_DNxHR_WebMix_0906_v01_00000.jpg
Pigeons_16x9_DNxHR_WebMix_v01_00071.jpg Pigeons_16x9_DNxHR_WebMix_v01_00150.jpg Bobs_16x9_DNxHR_WebMix_v01_00000.jpg Bobs_16x9_DNxHR_WebMix_v01_00101.jpg Gaming_16x9_DNxHR_WebMix_0910_v01_00266.jpg Gaming_16x9_DNxHR_WebMix_0910_v01_00291.jpg Travel_16x9_DNxHR_WebMix_0910_v01_00279.jpg Travel_16x9_DNxHR_WebMix_0910_v01_00280.jpg Travel_16x9_DNxHR_WebMix_0910_v01_00359.jpg HomeGoods_16x9_DNxHR_WebMix_0910_v01_00294.jpg HomeGoods_16x9_DNxHR_WebMix_0910_v01_00306.jpg Fashion_16x9_DNxHR_WebMix_0906_v01_00000.jpg
 

Concept & Design

 

 
 

One of the first steps was to figure out the overall design aesthetic in regards to character’s and their environments. These were provided by Calabash as a series of sketches exploring character designs and color palettes.

 
Paypal_Calabash_Design_01.jpg
Paypal_Calabash_Design_02.jpg
Paypal_Calabash_Design_Fabrics.jpg
Paypal_Calabash_Design_Bobs_v01.jpg
Paypal_Calabash_Design_Zombies.jpg
Paypal_Calabash_Design_Zombies_Characters.jpg
Paypal_Calabash_Design_Fashion_Sketches.jpg
Paypal_Calabash_Design_04.jpg
Paypal_Calabash_Design_Vietnam_01.jpg
Paypal_Calabash_Design_jeans.jpg
Paypal_Calabash_Design_01.jpg Paypal_Calabash_Design_02.jpg Paypal_Calabash_Design_Fabrics.jpg Paypal_Calabash_Design_Bobs_v01.jpg Paypal_Calabash_Design_Zombies.jpg Paypal_Calabash_Design_Zombies_Characters.jpg Paypal_Calabash_Design_Fashion_Sketches.jpg Paypal_Calabash_Design_04.jpg Paypal_Calabash_Design_Vietnam_01.jpg Paypal_Calabash_Design_jeans.jpg

Images by Calabash Animation

 

Animation

 

 
 

The animation took part in two phases. Calabash provided all the hero character animation which we incorporated into our scene files. Next, we set up cameras and blocked out the rough layout and timing with simple geometry. Some spots featured thousands of characters, so we took the approach of populating our scenes using one character to get approval on all of the motion before adding in all the variation.

 
CINEMA 4D_2018-10-03_11-01-57.png
CINEMA 4D_2018-10-04_15-36-00.png
Fabrics_Column_Build_v66_Viewport.gif
Vietnam_sh01_Column_Build_v87_preview.gif
Bob_Builder2.gif
Studio_2018_0035.jpg
blank.png
Pigeon_Cycles_BTS_v001_Clean.gif
Pigeon_Cycles_BTS_v001_Walk.gif
Pigeon_Cycles_BTS_v001_Fly.gif
Pigeon_Cycles_BTS_v001_Eat.gif
blank.png
Pigeons_sh01_v061_0019.jpg
Pigeon_Stack_BTS_v002.gif
 

Lighting & Rendering

 

 
 

Our main goal was to make each spot feel unique yet live in the same world. We decided on a minimal look that would feel illustrative, vibrant and isometric, yet retain a real world sense of lighting. Not only do we dig this look, but it generally keeps the render times manageable and allows us to deliver quicker revisions when receiving client feedback.

 
Viet_Phases.jpg
CINEMA 4D_2018-10-03_11-00-23.jpg
CINEMA 4D_2018-10-04_15-22-46.png
Pigeons_1920x1080_sh01_A.jpg
Pigeons_1920x1080_sh01_B.jpg
Pigeons_1920x1080_sh01_C.jpg
CINEMA 4D_2018-10-03_10-19-37.png
Death_Z03_v02.gif
ZGuy_v02.gif
Death_Z02_v02.gif
ZGirl_v01.gif

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