Our third HP project with PIA brought us to creating a series of beauty shots for six different HP tablets and laptops by using lighting effects to reveal and play with the contours of each product for their Premium line.
Agency Producer: Cyrus Gladstone
Art Director: James Camanyag
Producer: Erik Crary
Animation: Erik Jensen, Nick Hopkins, Tyler Scheitlin, John Filipkowski
Client: Hewlett Packard
Project: Premium HP
Directed By: Run, Kick, Shout!
Project Manager: Ryan Steele