To celebrate Desert School’s 75th anniversary, the largest credit union in Arizona launched a forthcoming year-long campaign centered around giving back to the local community. Deemed the Shine On campaign, the centerpiece of the plan will feature a small number of local non-profits competing for a $30,000 grand prize.
In conjunction with Blind Society, and the artwork of Shaw Nielsen, we built a fully animated 3D world layered with 2D character animation. It was a lot of fun to breath life into this song while trying to maintain all the nuances of the lyrical tribute.
Client: Desert Schools
Project: 75th Anniversary Campaign
Agency: Blind Society
Produced By: Run, Kick, Shout!
Creative Director: Nick Hopkins
3D Animation & Composite: Erik Jensen
2D Character Animation: Katrina Zimmerman