Sun-Maid

Sour Raisins

Remember that little red box?  We did and we were thrilled when Sun-Maid Raisins and Quench reached out to us to help bring their brand back to television screens in a new campaign.  The goal was to envision the process and flavors that go into every Sun-Maid box, through the eyes of a child.  After many failed origami tutorials and a few paper cuts, we put together an imaginary vineyard made of paper.

Production Stills

Process

Final Frames

Credits

Client:
Sun-Maid

Agency:
Quench

Campaign: 
”Imagine That”

Live-Action Director:
Luis Pena

VFX:
Run Kick Shout

Editorial:
Hooligan NYC

VFX Supervisor:

Erik Jensen

RKS Producers:
Erik Crary, Nick Hopkins

Modeling
:
Erik Jensen, Nick Hopkins, Scott Pellman

Animation:
Scott Pellman, Erik Jensen, Nick Hopkins

Lighting & Rendering:
Erik Jensen, Nick Hopkins

3D Tracking:
David Torno

SFX & Music:
Big Science

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