NFL

Superbowl Experience

Footballs inside of footballs inside of footballs. RKS teamed up with Arizona-based agency Blind Society to promote the NFL Experience. A week long interactive event for fans and families to participate in the excitement of the Super Bowl. The goal was to make each play feel like a big NFL moment, while still being bright, colorful and fun. Get inside the game!

Character Designs

Quarterback.jpg
Cheerleader.jpg
Hot_Rod.jpg

Storyboards

RKS_NFL_Experience_2016_Storyboards_Revised2.jpg
RKS_NFL_Experience_2016_Storyboards_Revised3.jpg

Process

Quarterback_Breakdown.gif
CINEMA+4D_2016-11-18_17-29-11.png
CINEMA+4D_2016-11-22_18-13-45.png
CINEMA+4D_2016-11-28_20-47-13.png
CINEMA+4D_2016-12-15_15-39-11.png
CINEMA+4D_2017-02-07_20-20-09.jpg
QB_Girl_Rigging_01.png
Quaterback_Girl_Head.png

Final Frames

NFL_Experience_2016_30_RKS_00014.jpg
NFL_Experience_02.gif
NFL_Experience_04.gif
NFL_Experience_06.gif
NFL_Experience_08.gif
NFL_Experience_2016_30_RKS_00369.jpg
NFL_Experience_09.gif

Credits

Client:
NFL

Agency:
Blind Society

Campaign: 
Superbowl Experience

Directed By:
Run Kick Shout

RKS Creative Directors:
Nick Hopkins, Erik Jensen

Storyboards:
Jeremy Rumas

Character Modeling:
David Diaz Jimenez

Character Animation:
Scott Pellman

Rigging:
Brett Bays, Nick Hopkins

SFX & Mix:
Mike Regan

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