Footballs inside of footballs inside of footballs. We teamed up with Arizona-based agency Blind Society to promote the NFL Experience. A week long interactive event for fans and families to participate in the excitement of the Super Bowl. Our goal was to make each play feel like a big NFL moment, while still being bright, colorful and fun. Get inside the game!
Project: Introduction and American Express
Produced By: Run, Kick, Shout!
Creative Director: Nick Hopkins
Character Animation: Katrina Zimmerman
Music & SFX: Mike Regan
Voice Over: Andrew Bates